__________ Is When a Piece of Information Is Conveyed by Any

question 33

Multiple Choice

__________ is when a piece of information is conveyed by any type of source, expert or not, and the consumer remembers the information, but not the source.

• A) Source credibility
• B) Cultural meaning
• C) Sleeper effect
• D) Subliminal advertising

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Definitions:

Perceptual Constancy

The ability of the perceptual system to recognize objects as having consistent shape, size, and color despite changes in perspective, distance, or lighting.

Visual Disparity

The difference in the images received by the two eyes, which contributes to the perception of depth.

Hair Cells

Sensory cells located in the inner ear that are essential for hearing and balance.

Auditory Nerves

The auditory nerves are a set of nerves that carry sound information from the ears to the brain, enabling hearing.