If a Company Spends a Considerable Amount of Money on an Ad

question 4

Multiple Choice

If a company spends a considerable amount of money on an ad, and it wants to measure how well consumers remembered the ad, it should run what type of test?

• A) RAD
• B) DAR
• C) cognition
• D) analysis

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Definitions:

Flow

In psychology and user experience, a state where people are fully immersed and focused on what they are doing.

Logistics Management

The process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption.

Point of Origin

The location or source from where a product, service, or shipment begins its movement or is created.

Point of Consumption

The place or moment where a product or service is actually used or consumed by the end user.