What Term Is Used to Describe an Experiment Run by an Ad

question 23

Multiple Choice

What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world.

• A) focus groups
• B) sampling
• C) copy testing
• D) ad concept testing

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Definitions:

Process

A series of actions or steps taken to achieve a particular end, often referring to workflow or procedures in business and technology.

Communicate

The act of conveying information, ideas, or feelings from one entity to another through various methods, such as speech, writing, or gestures.

Communicative Performances

Actions and behaviors through which individuals express ideas and emotions, often analyzed in the study of communication to understand social interactions.

Survive and Prosper

A phrase suggesting the ability to continue existing under difficult circumstances while also finding ways to thrive and achieve success.