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What Term Is Used to Describe an Experiment Run by an Ad

question 23

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What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world.


Definitions:

Sociologists

Experts who study human society and social behavior by examining the groups and social institutions that people form.

Social Interactions

The processes by which individuals act and react in relation to others, influencing and being influenced by the social structures around them.

Sociologists

Scholars or researchers who study the development, structure, and functioning of human society.

Sociological Imagination

The sociological imagination is the ability to see the relationship between individual experiences and larger social influences, linking personal troubles to public issues.

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