In Push Marketing, the Manufacturer Targets __________ Rather Than __________

question 23

Multiple Choice

In push marketing, the manufacturer targets __________ rather than __________.

• A) consumers, channel members
• B) channel members, consumers
• C) men, women
• D) women, men

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Definitions:

Correlate

To share a two-way relationship or bond, whereby one element impacts or relies on the other.

Extraversion

A personality trait characterized by an outgoing, energetic, and often sociable disposition, with a high tendency for external stimulation.

Shy

A temperament featuring nervousness or timidity in the presence of other people, often leading to avoidance of social situations.

Extraversion

A personality trait characterized by outgoingness, sociability, and a high level of activity.