Based on this figure, if American charges $209 for a flight, and Delta charges $279, how much does Southwest charge? 
Definitions:
Normative Social Influence
The influence of other people that leads an individual to conform in order to be liked and accepted by them.
Conformity
The act of adjusting one's behavior or thinking to match the standards or norms of a group or society.
Arousal
The physiological and psychological state of being awoken or stimulated to action, often associated with increased activity in the sympathetic nervous system.
Difficult Tasks
Activities or problems that require significant effort, skill, or intellectual capacity to be completed successfully.
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