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In conjoint analysis, customers are directly asked about price.
Deviance
Behaviors or actions that violate societal norms or expectations, potentially resulting in societal judgement or sanctions.
Robert Merton's Typology
A framework developed by sociologist Robert Merton to categorize human responses to cultural goals and the means of achieving them.
Innovation
The process of creating new ideas, products, or methods, often leading to improvements or advancements.
Illegal Ways
Actions or methods that are contrary to or forbidden by law.
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