Based on this figure, if American charges $209 for a flight, and Delta charges $279, how much does Southwest charge? 
Definitions:
Market Share
The portion of a market controlled by a particular company or product.
Forecast Sales
The process of estimating future sales volume and revenue based on historical data, market analysis, and trends.
Marketing Research
The systematic gathering, recording, and analysis of data about issues related to marketing products and services.
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