__________ Tends to Be Higher When the Product Has a Clear

question 23

Multiple Choice

__________ tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, is not overly complex (or the complexity is masked by a user-friendly interface) , and is easily tried or sampled in order to facilitate initial assessment.

• A) Consumer acceptance
• B) Risk
• C) Cost
• D) Efficiency

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Definitions:

Charitable Contributions

Voluntary donations made by individuals or organizations to nonprofit entities as a form of social responsibility.

Green Marketing

The promotion of environmentally friendly products and practices to gain a competitive edge in the market.

Unethical Consumer Behavior

Actions by consumers that are considered morally wrong or unacceptable by societal standards, such as shoplifting or fraudulent returns.

Fraudulent Automobile Insurance

Illicit activities involving deception to unlawfully obtain payment or benefits from an auto insurance policy.