Amos Does Not Want to Find New Customers or Create

question 53

Multiple Choice

Amos does not want to find new customers or create new products.Instead, he is opening more stores and improving the marketing mix-more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc.What strategy is he using?

• A) market penetration
• B) product development
• C) market development
• D) diversification

---

Definitions:

GMAT Scores

Numerical scores resulting from taking the Graduate Management Admission Test, used by graduate business schools for admissions purposes.

Mean Score

A statistical metric representing the average value of a set of numbers.

Frequency Distribution

A summary of data showing the number (frequency) of observations in each of several non-overlapping categories or bins.

GMAT Scores

Scores obtained from the Graduate Management Admission Test, which assesses certain analytical, writing, quantitative, verbal, and reading skills.