When Testing the Best Color for a New Detergent, SoapSuds

question 47

Multiple Choice

When testing the best color for a new detergent, SoapSuds Inc.set up a test market that uses a virtual shopping experience to give customers a chance to buy the product (or not) , which is called a(n) __________ test market.

• A) simulated
• B) area
• C) electronic
• D) forecast

---

Definitions:

Category

A classification or grouping based on common characteristics or types, used to organize items or concepts for easier analysis and comparison.

Funds

Financial resources set aside for a specific purpose or investment vehicle pooling investors’ capital for the purpose of investing in securities and other assets.

Abnormal Return

Returns on a security that differ from the expected rate of return, often adjusted for risk.

Bogey Portfolio

A reference portfolio used to gauge the performance of an investment portfolio.