Simone Started the Meeting at BCD Co

question 12

Multiple Choice

Simone started the meeting at BCD Co.by focusing the attendees on the company's current status."We have a good product mix," she stated."To continue to grow, we need to target more segments." Which strategic path is Simone pursuing?

• A) product development
• B) market penetration
• C) market development
• D) diversification

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Definitions:

Eponychium

The small band of skin at the base of the fingernail or toenail, also known as the cuticle.

Lunula

The visible part of the root of the nail, often seen as a white crescent shape at the base of the fingernail or toenail.

Nail Root

The part of a fingernail or toenail that is embedded in the skin and gives rise to the visible nail.

Arrector Pili

Small muscles attached to hair follicles that, when contracted, cause the hair to stand upright (goosebumps).