A __________ Is a Group of Customers Who Love Their

question 60

Multiple Choice

A __________ is a group of customers who love their brand so much that they like to connect with other customers who think like themselves.

• A) brand group
• B) brand community
• C) brand ambassador group
• D) brand conglomerate

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Definitions:

Ego States

Refers to the different facets of our personality that manifest in our behaviors and interactions, such as the Parent, Adult, and Child in transactional analysis.

Transaction

An exchange or interaction between people, which can be financial, emotional, or social.

Safest Form

A term that could apply to various contexts, indicating the method or approach with the least risk or harm involved.

Psychological Payoff

is the benefit or reward that an individual receives from engaging in a certain behavior, even if it is maladaptive.