What Is the Key Brand Association

question 8

Multiple Choice

What is the key brand association?

• A) attributes such as appealing color and a creative name
• B) personal benefits of the product
• C) the extent to which the consumer relates to the brand
• D) emotional benefits

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Definitions:

Bad

Lacking quality or unfavorable; can also refer to moral wickedness or reprehensibility.

Ethical Egoists

Individuals who believe that moral actions are those that maximize one's own self-interest and well-being.

World Hunger

A global condition characterized by chronic undernourishment and inadequate food consumption by a significant portion of the world's population, leading to health issues and increased mortality rates.

Self-Interest

The consideration of one's own advantage or well-being as the prime motive behind actions or decisions.