Which of the Following Items Is an Example of Brand

question 49

Multiple Choice

Which of the following items is an example of brand extension?

• A) Dove soaps offer deodorant, body lotions, and hair care products, all called Dove.
• B) Intel is inside many PCs.
• C) Dawn dish soap and OLAY offer a hand renewal version of Dawn.
• D) Tide detergent contains the self-branded EverFresh scent.

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Definitions:

Merchandising

The activity of promoting the sale of goods, especially by their presentation in retail outlets, including product display, signage, and special offers.

Packaging

The process and design of wrapping or enclosing products for distribution, storage, sale, and use.

Label

An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients.

Product Bundle

A sales approach that bundles multiple items together as a single packaged offering.