A Positioning Statement Includes the Specification of the Target Segment(s)

question 79

True/False

A positioning statement includes the specification of the target segment(s).

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Definitions:

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention.

Unconditioned Response

An automatic, natural response to a stimulus that occurs without prior learning or conditioning.

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.

Unlearned Reaction

A natural, instinctive response to a stimulus that occurs without the need for prior learning or experience.