Brands Depicted as Points in the Map Close Together Are

question 17

Multiple Choice

Brands depicted as points in the map close together are those perceived as

• A) similar.
• B) different.
• C) expensive.
• D) high-quality.

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Definitions:

Paired Stimuli

In psychology and marketing, the presentation of two stimuli together so that the response to one can be measured or influenced by the other.

High-traffic Areas

Locations or spaces that receive a large number of visitors or passersby, often requiring special consideration in design and maintenance.

Looking-glass Self

A concept in sociology that suggests an individual's self-concept is influenced by how they believe others perceive them.

Ideal

A conception or standard of perfection, serving as a model or criterion for comparison, often unattainable or abstract.