Once a Company Has Decided Upon Its Positioning, Either for the Corporation

question 32

Multiple Choice

Once a company has decided upon its positioning, either for the corporation as a whole, or for one of its brands, it must be able to communicate __________ the parameters of that position to __________.

• A) succinctly, a number of audiences
• B) verbosely, a number of audiences
• C) succinctly, one audience
• D) verbosely, one audience

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Definitions:

D = ATC

The condition where a firm's demand curve (D) equals its average total cost (ATC), often used in economic models to analyze firm behavior.

Selling Price

The actual price at which a product or service is sold to the customer.

Quantity

The amount or number of a material or abstract thing not requiring a unit of measurement.

Long-Run Equilibrium

The condition in which all inputs and outputs in an economy or a market are fully adjusted and there are no external pressures for change.