Positioning Is About Identity: Who Your Brand or Company Is

question 3

True/False

Positioning is about identity: who your brand or company is in the marketplace vis-à-vis the competition and in the customer's eyes.

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Definitions:

Stethoscope

A medical instrument used by healthcare professionals to listen to the internal sounds of a patient's body.

Popliteal

Relating to the area behind the knee joint, where blood vessels and nerves pass.

Femoral Vessels

The major blood vessels (arteries and veins) in the thigh that supply blood to and from the lower limbs.

Rubber Bladder

A flexible sac made of rubber or similar materials, used for the containment of liquids or gases in various applications, including medical devices.