Determining Which Segments to Target Depends on an Interplay of Two

question 64

True/False

Determining which segments to target depends on an interplay of two factors: (1) quantitative issues such as size of segment, profitability, and growth, and (2) strategic issues, primarily the fit of the segment needing to incorporate philosophy and intended positioning.

---

Definitions:

Rotary Club

An international service organization whose stated purpose is to bring together business and professional leaders in order to provide humanitarian service and to advance goodwill and peace around the world.

Honeybees

A type of bee known for its role in pollination and for producing honey and beeswax.

Distribution

Refers to the way outcomes or values are spread over a range of possibilities.

American Homes

Refers to residential structures in the United States, characterized by a variety of architectural styles, sizes, and features unique to the cultural and geographical diversity of the country.