Most Attributes and Benefits in Many Product Categories Can Be

question 24

Multiple Choice

Most attributes and benefits in many product categories can be whittled down to

• A) needs and wants.
• B) price and quality.
• C) profit and loss.
• D) success and failure.

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Definitions:

Long-Term Memory

A type of memory capable of storing information for extended periods, often throughout a person's life.

Short-Term Memory

Short-term memory is the capacity for holding a small amount of information in an active, readily available state for a short period of time.

Sensory Memory

The shortest-term element of memory, it acts as a buffer for stimuli received through the five senses which are retained accurately, but very briefly.

Implicit Memory

A type of long-term memory that operates without conscious awareness, influencing thoughts and behaviors.