When Estimating Market Size for B2B, Start with the Total

question 68

True/False

When estimating market size for B2B, start with the total population and break it down into the proportions that are relevant.

---

Definitions:

Gardner

Refers to Howard Gardner, a developmental psychologist known for his theory of multiple intelligences, which suggests that people have different kinds of intelligences.

Sternberg

An American psychologist named Robert Sternberg, known for his theory on the triarchic theory of intelligence.

Creativity

The ability to generate new ideas, solutions, or innovative approaches.

Novel Ideas

Original or innovative thoughts or concepts that have not been previously considered or explored.