Marketers Try to Serve the Segments Whose Needs Match Their

question 13

Multiple Choice

Marketers try to serve the segments whose needs match their __________, and in doing so hope to make very happy and loyal customers who will be very profitable.

• A) abilities to deliver
• B) opportunities
• C) financial resources
• D) targets

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Definitions:

Psychological Motivation

Psychological Motivation refers to the internal processes and desires, such as needs, wants, and goals, that drive individuals to pursue and achieve certain actions or outcomes.

Achievement

A significant accomplishment or attainment, often marked by effort or skill.

Role Models

Individuals admired for their characteristics or accomplishments, who serve as examples for others to emulate.

Emergence

The process of coming into being or of becoming prominent.