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What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting?
Departments
Units or divisions within an organization, each handling specific tasks or functions.
Qualified Individuals
Persons who possess the necessary skills, experience, and credentials to perform a specific job or task.
Information Systems
Comprise the study and use of systems for storing, retrieving, and sending information, and often focus on computer technology within an organizational context.
High-Performance Work System
An approach to organizational management that aims to improve employee performance and organizational outcomes through a variety of practices and policies.
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