Which Calculation Is the Most Accurate Way to Estimate the Size

question 11

Multiple Choice

Which calculation is the most accurate way to estimate the size of a market?

• A) [population × %aware × %trial × %repeat ] × Per annum purchase
• B) [population × %trial × per annum purchase] × %repeat
• C) population × %aware
• D) population × %aware × %trial × %repeat

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Definitions:

Betterments

Improvements that increase the efficiency of an asset by adding accessories or replacing parts with more effective/powerful ones.

Revenue Expenditures

Expenses incurred during the normal operation of a business that are expected to be consumed within the same accounting period.

Capital Expenditures

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment.

Net Income

The total profit or loss of a company after all revenues, expenses, and taxes have been accounted for.