Examlex
How do marketers estimate the size of a market? Explain.
Flexible Budget
A budget that adjusts or scales according to changes in the volume of activity, revenue, or other factors.
Sales Variance
The difference between actual sales and budgeted or forecasted sales, analyzed to understand revenue performance.
Flexible Budget Sales
Sales projections within a flexible budget that adjust based on actual levels of activity, rather than being fixed.
Fixed Budget Sales
A financial plan that outlines expected sales for a period based on set conditions, without adjustments for variations in actual performance.
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