One Reason Celebrity Spokespeople Are Thought to Be Effective Is

question 73

True/False

One reason celebrity spokespeople are thought to be effective is that ordinary people aspire to be like the celebrity, in whatever manner that is achievable.

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Definitions:

Cognitive Therapy

A form of psychotherapy that focuses on modifying dysfunctional thoughts and beliefs to improve emotional regulation and develop personal coping strategies.

Behavior Modification

A treatment approach based on the principles of operant conditioning, aiming to change undesirable behaviors through the systematic use of reinforcement or punishment.

Token Economy

A system of behavior modification based on the systematic reinforcement of target behavior through the use of tokens that can be exchanged for other reinforcements.

Cognitive Therapy

A form of psychotherapy that focuses on changing unhelpful or destructive thought patterns in order to alter behavior and emotions.