To Marketers, the Most Important Feature of Segments Is Their

question 53

True/False

To marketers, the most important feature of segments is their size, not their profitability.

---

Definitions:

Decentralized

Decentralized refers to the distribution of power, tasks, and decision-making away from a central authority, often to increase efficiency and responsiveness.

Bureaucratic

Describes an organizational structure that is characterized by strict procedures, formalities, and a clear hierarchy of authority.

Matrix

A hierarchical organizational structure that combines two or more lines of authority, such as product and geographical divisions, creating a grid or matrix of responsibilities.

Delegation

The process of assigning responsibility and authority to someone else in order to complete a clearly defined task while retaining accountability for the outcome.