The Contrast Between Mass Marketing and One-To-One Marketing Illustrates That

question 60

Multiple Choice

The contrast between mass marketing and one-to-one marketing illustrates that segments become more __________ as they increase in size.

• A) heterogeneous
• B) favorable
• C) homogeneous
• D) unfavorable

---

Definitions:

Postmodern City

An urban setting characterized by a complex, decentralized spatial arrangement reflecting the diversity of social life in the postmodern era.

Privatized

The process of transferring ownership or control of a public service, enterprise, or property from the government to private individuals or organizations.

Globalized

Globalized refers to the process by which businesses, technologies, cultures, or ideas spread worldwide, leading to increased interconnectedness and interdependence among nations and peoples.

Overpopulation

Refers to a situation where the number of people outstrips the resources available to sustain them adequately.