__________ Is a Type of Segmentation in Which the Company

question 33

Multiple Choice

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.

• A) Mass marketing
• B) Demographic marketing
• C) Niche marketing
• D) One-to-one marketing

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Definitions:

Wage Rate

The amount of money paid to an employee for a specified quantity of work, typically expressed on an hourly, daily, or piecework basis.

Optimal Level

The most favorable point, level, or condition for achieving a specific goal or maximizing a specific outcome under given constraints.

Marginal Benefit

The boost in satisfaction or utility experienced by a consumer when consuming an extra unit of a good or service.

Immigration Law

Legal statutes and regulations that govern who can enter a country, how long they can stay, and what activities they can undertake while they are there.