__________ Is a Type of Segmentation in Which the Company

question 33

Multiple Choice

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.

• A) Mass marketing
• B) Demographic marketing
• C) Niche marketing
• D) One-to-one marketing

---

Definitions:

Collective Bargaining

The process where workers, through their unions, negotiate contracts with their employers regarding wages, work conditions, and other employment issues.

Grievance Procedures

Formal processes established by organizations to address and resolve complaints or disputes raised by employees.

Preparation for Negotiations

The act of gathering information, setting objectives, and devising strategies before entering into negotiation discussions.

Industrial Union

A labor union that represents all types of workers within an industry, regardless of their specific roles or job functions.