Which of the Following Questions Best Helps a Marketer Determine

question 23

Multiple Choice

Which of the following questions best helps a marketer determine the profitability of a market segment?

• A) How many customers are in the segment?
• B) Is a database available to identify potential customers?
• C) Does the segment fit corporate goals?
• D) How frequently do the customers purchase?

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Definitions:

Radar Equipment

Equipment designed to detect the presence, direction, distance, and speed of objects by using radio waves to bounce off the objects and return data.

Continuous

Refers to a variable or process that can assume an infinite number of values within a given range.

Standard Deviation

A measure that is used to quantify the amount of variation or dispersion of a set of data values.

Binomial Distribution

A probability distribution that summarizes the likelihood that a value will take one of two independent states under a given number of parameters.