It Is Useful for Marketers to Understand the Psychological and Lifestyle

question 56

True/False

It is useful for marketers to understand the psychological and lifestyle choices that are relevant to the brand(s) the marketer is pitching.

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Definitions:

Quasi-contract

A legal concept where a court enforces an agreement between parties even though there is no actual contract between them, to prevent one party from being unjustly enriched.

Unjust

Not based on or behaving according to what is morally right and fair.

Unilateral Contract

A contract in which only one party makes an enforceable promise to perform an action, often in response to an act by the other party.

Offeree

The party to whom an offer is made in a contract negotiation, who has the power to accept or reject that offer.