Examlex
It is easier to identify, obtain information on, and woo customers who are currently using a competitor's brand or who aren't even purchasers in the category.
Phonological Processing
The use of sounds of a language to process written and spoken language, key to developing reading skills and understanding speech.
Dyslexia
A disorder that involves challenges with correctly recognizing words, reading smoothly, and struggles with spelling and decoding skills, identified as a learning disability.
Pseudowords
Nonsense words created by altering or combining letters, often used in reading and language research to assess phonetic comprehension.
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