Considering a Continuum from Mass Marketing to One-To-One Marketing, Marketing

question 51

Multiple Choice

Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is

• A) very close to mass marketing.
• B) very close to one-to-one marketing.
• C) in the middle.
• D) on a different continuum.

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Definitions:

Obtaining

The act of gaining possession of something, usually after an effort.

Uniformly Distributed

A distribution where all outcomes are equally likely, and the variable's values are spread evenly over the range of possibilities.

Probability Density Function

A probability density function is a function that describes the probability of a random variable taking on certain values, used for continuous variables where the probability of any single value is zero.

Normal Approximation

A mathematical method used to approximate the binomial distribution with the normal distribution when the sample size is large and the probability of success is not too close to 0 or 1.