Considering a Continuum from Mass Marketing to One-To-One Marketing, Marketing

question 51

Multiple Choice

Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is

• A) very close to mass marketing.
• B) very close to one-to-one marketing.
• C) in the middle.
• D) on a different continuum.

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Definitions:

Structural Configuration

The arrangement of components within an organization that determines its procedures, roles, and communication patterns.

Implementing

Refers to the process of putting plans or decisions into action in a systematic way.

Intensive Technology

A type of technology that requires a high degree of skill, knowledge, or input to produce outputs.

Uncertainty

The state of having limited knowledge or understanding, making it difficult to accurately predict outcomes or make decisions.