Some Customers Are Currently Using a Competitor's Brand or Don't

question 11

Multiple Choice

Some customers are currently using a competitor's brand or don't purchase a certain type of product.It is __________ for marketers to identify, obtain information on, and woo these people.

• A) easy
• B) moderately difficult
• C) challenging
• D) impossible

---

Definitions:

Self-fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.

Fundamental Attribution Error

The tendency to attribute others' behaviors to their character while underestimating the influence of situational factors.

Higher-status Individual

A person who holds a position of elevated rank, prestige, or social standing compared to others in a society or group.

Gender Management Strategy

Approaches and techniques used by individuals or organizations to navigate, address, or challenge gender roles and biases.