When a Consumer Looks at the Most Important Attribute of a Brand

question 41

True/False

When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach.

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Definitions:

Legal Segregation

The enforced separation of groups based on racial, gender, or other discriminatory criteria within a legal framework, historically practiced through laws and regulations.

Migrated

The process of moving from one place to another, often for factors like better living conditions, employment, or environmental changes.

Operation Enduring Freedom

The official name used by the U.S. government for the War in Afghanistan, along with various other smaller military operations, in the global war on terrorism from 2001 to 2014.