When Do Consumers Want to Learn More About a Product

question 54

Multiple Choice

When do consumers want to learn more about a product?

• A) when consumer involvement is high
• B) when the company advertises more often
• C) when prices are reduced
• D) when brand awareness is increased

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Definitions:

Tracking Error

The difference between the return on a managed portfolio and that of a benchmark portfolio against which the manager is evaluated.

Benchmark Return

The standard against which the performance of a security, mutual fund, or investment manager can be measured.

Passive Portfolio

An investment strategy that seeks to replicate and hold a market index or benchmarks, typically requiring less frequent trading and lower fees.

Market Timing

Asset allocation in which the investment in the market is increased if one forecasts that the market will outperform T-bills.