When Do Consumers Want to Learn More About a Product

question 54

Multiple Choice

When do consumers want to learn more about a product?

• A) when consumer involvement is high
• B) when the company advertises more often
• C) when prices are reduced
• D) when brand awareness is increased

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Definitions:

Change

This is the act or process of becoming different, often involving a shift in situations, conditions, or states.

Compassionate Responsiveness

The ability of a caregiver or therapist to respond to a patient's or client's needs with understanding, empathy, and action that demonstrates compassion.

CBT

Cognitive Behavioral Therapy (CBT) is a form of psychotherapy that focuses on identifying and restructuring negative thought patterns that influence behavior and emotions.

Clearness

A state of being free from confusion or ambiguity, often sought in decisions or understanding one’s emotions and thoughts.