Marketers Use Maslow's Hierarchy of Needs to Offer an Extended

question 20

True/False

Marketers use Maslow's hierarchy of needs to offer an extended brand line so the consumer can start high on the pyramid and work his way down.

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Definitions:

Narcotics

Drugs that relieve pain, induce sleep, and can alter mood or behavior, often leading to dependency or addiction.

Occipital Lobe

The occipital lobe is the cerebral cortex region in the back of the brain, responsible for processing visual information from the eyes.

Neuron

A nerve cell that is the basic building block of the nervous system, responsible for transmitting information throughout the body.

Nicotine

A stimulant drug found in tobacco products that is highly addictive and affects the nervous system.