Sensory and Perceptual Impressions Can Become

question 80

Multiple Choice

Sensory and perceptual impressions can become

• A) brand associations.
• B) perceptual fluency.
• C) brand names.
• D) catch slogans.

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Definitions:

Survey Format

The layout and structure of a survey, including question types (e.g., multiple choice, open-ended), order, and presentation method, which can affect how respondents interact with the material and the quality of data collected.

Research Question

A carefully formulated question that guides a scientific investigation or study.

Skip Patterns

A survey design technique where respondents are directed to different questions based on their previous answers, enhancing question relevance.

Readability Score

A measure indicating how easy or difficult a text is to understand, usually determined by sentence length and the complexity of vocabulary used.