Philip Morris Recently Changed Its Name to Altria

question 48

Multiple Choice

Philip Morris recently changed its name to Altria

• A) because of a merger.
• B) so it could remove the negative association with its name.
• C) to restructure the company.
• D) in an effort to simplify the brand.

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Definitions:

Staff Rotation System

A system in which employees alternate their roles within the organization or between different geographical locations to gain skills and reduce monotony.

Surveys

A method of gathering information from individuals, usually by asking a series of questions, to collect data for analysis related to research or feedback purposes.

Personal Power

Power that is associated with admiration by others, which comes from such attributes as strength of character, passion, inspiration, or wisdom.

Position Power

Power that is related to the authority associated with a role or title and includes the power to manage people or command resources.