When You Try to Find Out How Customers Vary in Their

question 32

True/False

When you try to find out how customers vary in their preferences, needs, and resources you are in the "Targeting" phase of STP.

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Definitions:

Convey Meaning

The act of communicating or expressing ideas, feelings, or information clearly and effectively.

Clarity

The quality of being coherent and intelligible; clearness in thought or expression.

Concision

The quality of expressing ideas in a succinct, clear manner, without unnecessary words or details.

Correctness

The accuracy and appropriateness in communication or in the use of language.