Due to Marketing's Success in Business, What Do Management Gurus

question 46

Multiple Choice

Due to marketing's success in business, what do management gurus think about marketing's role in a company?

• A) They think its role is to direct sales.
• B) It takes no special skill to be a good marketer anymore.
• C) It is a way to think about business.
• D) It is not needed.

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Definitions:

Gordon Allport

A pioneering psychologist known for his contributions to personality theory and the psychology of prejudice.

Carl Rogers

An influential American psychologist known for his development of client-centered therapy and his contributions to humanistic psychology.

Humanistic Theory

A psychological perspective emphasizing individual potential for growth and the importance of self-actualization and psychological well-being.

Self-Concept

An individual's perception and understanding of themselves, including beliefs, feelings, and awareness of personal attributes.