One Reason Marketers Translate Their Efforts into Dollars Is to

question 12

Multiple Choice

One reason marketers translate their efforts into dollars is to

• A) reduce the importance of marketing expenses.
• B) make business decisions with the company's executives.
• C) be able to direct sales.
• D) communicate with customers.

---

Definitions:

Consideration

A fundamental requirement for the formation of a legally binding contract, involving an exchange of something of value between the parties.

Promisor

An individual or entity that makes a promise or commitment in a contract to perform some specified action in the future.

Promisee

The person to whom a promise is made in a contract, to whom the promisor has an obligation.

Promissory Estoppel

A legal principle that prevents a person from going back on a promise, even if it was not formally made as a contract, if it was reasonable to rely on that promise and doing so caused harm.