If You Ask the Average Person, "What Is Marketing?," One

question 22

Multiple Choice

If you ask the average person, "What is marketing?," one of the things you might hear is

• A) Marketing is sales and advertising.
• B) Marketing is fun.
• C) Marketing is the backbone of all business.
• D) Marketing is not profitable.

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Definitions:

Litigation

The process of taking legal action or bringing a lawsuit in court to enforce or defend a legal right.

Marrying

The legal or formally recognized union of two people as partners in a personal relationship.

Void Contract

An agreement that is not legally binding because an essential element is missing.

Oral Agreement

An agreement made verbally without written documentation, enforceable only under specific circumstances and often harder to prove.