Which of the Following Is Part of STP

question 62

Multiple Choice

Which of the following is part of STP?

• A) sales
• B) positioning
• C) teamwork
• D) place

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Definitions:

Decoding Process

The method by which audiences interpret and derive meaning from media messages.

Second Screen

The use of an additional electronic device (e.g., smartphone or tablet) by viewers to interact with content they are watching on a primary device, such as a television.

Online Meaning-Making

The process by which individuals create, interpret, and negotiate meanings through their interactions in online platforms and digital environments.

Content Creators

Individuals or entities that produce media or content (such as videos, blogs, music, etc.) for consumption by a specific audience, primarily on digital platforms.