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Marketing Plan
A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.
Conviction
A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.
FAB Step
stands for Features, Advantages, and Benefits, a technique used in sales and marketing to effectively communicate the value of a product to potential customers.
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