What Led to the Fall of Xerox's Market Share to Less

question 11

Essay

What led to the fall of Xerox's market share to less than 50 percent?

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Definitions:

Foot-in-the-Door Technique

A persuasive strategy where a small request is made first, with the aim of making the person more likely to agree to a larger request later.

Door-in-the-Face Technique

A persuasion strategy where an initial, large request is made knowing it will be refused, followed by a smaller request, which is actually the desired outcome, making the second request seem more reasonable.

Political Office

denotes a position of authority or service in the government or related organization, held by an individual.

Balance Theory

A theory in social psychology suggesting that people strive for balance in their relationships and beliefs for cognitive consistency.