Examlex
What program was the killer app that helped make the IBM PC successful in the 1980's?
Sampling Frame
A Sampling Frame is a list or database from which a sample, or a smaller group representative of the larger population, is drawn for the purpose of conducting research.
Propensity Models
Statistical scores and algorithms used to predict the likelihood of individuals taking certain actions, like making a purchase or clicking on an ad.
Purchase Conversion
The process of converting website visitors or viewers into paying customers.
Engagement
Engagement pertains to the degree of attention, interaction, and interest an individual or audience shows toward a specific activity or content.
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