Examlex
Two groups that have limited access to technology are:
Target-Return Pricing
A pricing strategy where the price is set to achieve a targeted return on investment or profit over costs.
Cost-Plus Pricing
A pricing strategy where the selling price is determined by adding a specific markup to a product's unit cost, ensuring a profit margin is achieved.
Penetration Pricing
A pricing strategy where a product is offered at a low price to gain market share quickly.
Psychological Pricing
A marketing strategy that utilizes price points believed to have a psychological impact, encouraging purchases.
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