Examlex
What is a two-stage assessment process?
Straight Shot
Direct or undeviating route or course.
Brand Association
The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality.
Live Mas
The brand slogan of Taco Bell, encouraging a lifestyle of living more fully or adventurously.
Lifestyle Aspiration
The goals or standards of living that an individual or group strives to achieve, often influenced by cultural, social, and economic factors.
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