Based on the Research of Accountemps, a Temporary Staffing Service

question 12

Multiple Choice

Based on the research of Accountemps, a temporary staffing service for accounting professionals, 1,400 executives ranked the following characteristic as essential for an employee to succeed:

• A)dependable
• B)creative problem solver
• C)motivated to learn new skills
• D)team player

---

Definitions:

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Unaided Recall

A measure of how well a brand or product is remembered by consumers without any prompts or cues.

Staircase Analysis

An approach to incremental planning or problem-solving that envisions steps or stages, much like climbing a staircase, to reach a desired outcome.

Aided Recall

A measure of brand awareness where consumers recognize a brand when provided with some prompt, contrasting with unaided recall where no prompt is provided.